Business Articles | Martial Arts Business Daily

Can You Earn a Living Teaching Martial Arts for Free?

Mike Massie — Tue, 03 Oct 2023 12:30:13 +0000

Q: Do you think you could make a living teaching martial arts for free? The obvious answer is, of course not. Sure, you can attract students with free trial offers, and many school owners do. But there has to be a limit, or else you’ll go broke giving away your time and expertise to people…

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Why Are There Suddenly So Many Martial Arts Business Consultants?

Mike Massie — Wed, 20 Sep 2023 15:52:41 +0000

Is it just me, or are martial arts business consultants now a dime a dozen? Hold that thought, because I’m going to get back to it in a minute. Earlier this week a marketing consultant posted the quote below, characterizing the sudden influx of coaches and consultants in his industry: “Most of them fail at…

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The Beginner’s Mind In Business And Martial Arts

Mike Massie — Wed, 06 Sep 2023 14:58:18 +0000

What does cancer have to do with the beginner’s mind and the business of running a martial arts school? Read on to find out… The Day I Had To Start All Over Again… Almost two years ago, doctors found a roughly racquetball-sized mass in my right lung. I’d contracted the SARS-CoV-2 virus a few weeks…

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The Cost Of Being A Succesful Martial Art School Owner

Mike Massie — Mon, 20 Feb 2023 15:49:57 +0000

“THE COST OF BEING WHO YOU ARE IS CONFLICT WITH THOSE WHO WANT YOU TO BE SOMEONE ELSE. THE COST OF BEING WHAT OTHERS WANT YOU TO BE IS CONFLICT WITH YOURSELF.” ~UNKNOWN I like this quote this week because it reminds me of the dissonance many instructors and school owners experience when they first…

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Read. The. Books.

Mike Massie — Thu, 02 Feb 2023 02:11:09 +0000

(I wrote the following post about why you should read my martial arts business books for my free Small Dojo Big Profits discussion group on Facebook. When I refer to “this group” or “the group” that’s why. ~M.M.) Sometimes I might seem just a wee bit grouchy when I respond to posts in this group.…

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Are You Running Someone Else’s Dojo?

Mike Massie — Sun, 25 Apr 2021 16:07:44 +0000

Do you want to know what’s frustrating? It’s when you follow the instructions, only to realize that the instructions were meant for someone else… Back when I was running my first studio, I had heard about this martial arts business coach who was supposed to be the best thing since sliced bread. His claim to…

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The Awful Truth About Women’s Self-Defense

Mike Massie — Fri, 19 May 2017 12:30:23 +0000

Ever ask yourself why there’s so many cringe-worthy videos online on the topic of women’s self-defense? If you’re not sure what I mean, here’s a prime example*: Hard to watch? Kind of makes you embarrassed for martial arts instructors everywhere, doesn’t it? The Culprit: The Expert Delusion I can tell you that part of the…

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Martial Art School Business Models

Mike Massie — Wed, 15 Feb 2017 13:55:14 +0000

Note: The following article is an excerpt from my upcoming book, Martial Art School Business Growth Strategies. Okay, so now let’s look at some different martial art school business models, so we can have an idea of the various different ways that a dojo or martial arts instruction business can be run profitably. The reason…

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Ep 42: Is Negativity Ruining Your Dojo?

Mike Massie — Fri, 20 Jan 2017 18:05:00 +0000

Negativity will absolutely ruin your dojo. Just off the top of my head, here are three examples of how being negative will hurt your business.

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A Dojo Owner’s Resolution List For 2017

Mike Massie — Fri, 30 Dec 2016 14:28:56 +0000

So, this Sunday we’ll be ringing in the New Year. Are you looking forward to 2017, or dreading it? I sincerely hope you’re looking forward to it. But if not, may I suggest something? While everyone else is making resolutions to lose weight, get in shape, and drop the weight they lost over the holidays,…

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