Management | Martial Arts Business Daily

Are You Running Someone Else’s Dojo?

Mike Massie — Sun, 25 Apr 2021 16:07:44 +0000

Do you want to know what’s frustrating? It’s when you follow the instructions, only to realize that the instructions were meant for someone else… Back when I was running my first studio, I had heard about this martial arts business coach who was supposed to be the best thing since sliced bread. His claim to…

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Martial Art School Business Models

Mike Massie — Wed, 15 Feb 2017 13:55:14 +0000

Note: The following article is an excerpt from my upcoming book, Martial Art School Business Growth Strategies. Okay, so now let’s look at some different martial art school business models, so we can have an idea of the various different ways that a dojo or martial arts instruction business can be run profitably. The reason…

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Ep 42: Is Negativity Ruining Your Dojo?

Mike Massie — Fri, 20 Jan 2017 18:05:00 +0000

Negativity will absolutely ruin your dojo. Just off the top of my head, here are three examples of how being negative will hurt your business.

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A Dojo Owner’s Resolution List For 2017

Mike Massie — Fri, 30 Dec 2016 14:28:56 +0000

So, this Sunday we’ll be ringing in the New Year. Are you looking forward to 2017, or dreading it? I sincerely hope you’re looking forward to it. But if not, may I suggest something? While everyone else is making resolutions to lose weight, get in shape, and drop the weight they lost over the holidays,…

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Winning The Mental Game of Running A Martial Art School

Mike Massie — Tue, 27 Sep 2016 13:44:32 +0000

Okay, so let’s talk about depression and the martial art school owner. The first thing I’m going to say is that, if you are depressed, go see a mental health professional, either a therapist, counselor, or psychiatrist. The days of there being a stigma against seeing a therapist to talk through issues are long gone.…

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How To Avoid Becoming A Starving (Martial) Artist…

Mike Massie — Tue, 28 Jun 2016 12:52:13 +0000

The Tragedy of the Starving Artist I’ve known a lot of artists in my time, mostly because I admire people who are artistic. I like being around them, because they tend to have unique perspectives on life and culture. Among the artists I’ve known there have been brilliant painters, musicians, photographers, and writers. People who had…

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Your Dojo Is Failing And This Is Why

Mike Massie — Fri, 24 Jun 2016 13:22:12 +0000

Before you click the “back” button, I want you to know that I’m not trying to sell you anything in this article. Nope. Today I’m just here to give you some friendly advice. Here’s why… A Curious Trend A few days ago, you might have noticed a postscript to one of my daily emails that said…

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Why Implementation Is The Key To Martial Arts Business Success

Mike Massie — Fri, 17 Jun 2016 14:59:45 +0000

Today I want to talk about what makes one dojo more successful than another. Of course, the success of a business is dependent on many factors: Owner experience Owner knowledge Owner work ethic Economic conditions Market conditions …and so on. However, there’s one factor that can tilt the scales in your favor over time. I…

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The Hidden Dangers Of Free Labor

Mike Massie — Tue, 16 Sep 2014 16:05:50 +0000

One of the topics that comes up a lot when I’m coaching new school owners is the issue of staffing in the early stages of their martial art school’s growth. Many school owners seem to struggle with the financial issues associated with hiring staff members to help them run and grow their schools. So, they…

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Video: What Makes A Martial Art School A McDojo?

Mike Massie — Wed, 28 May 2014 20:39:39 +0000

So what makes a martial art school a McDojo? Is it the money they make, the size, the style... or is it something else? Read this article to find out.

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