Marketing | Martial Arts Business Daily

Why DIY Martial Arts Marketing Is Driving Students Away From Your Dojo

Mike Massie — Wed, 10 Aug 2016 12:40:20 +0000

So this week in the newsletter we’re finishing up the series on why dojo owners fail, and I’ve been talking about marketing mistakes. Monday I wrote about inconsistent marketing, yesterday I wrote about sending the wrong marketing message… And today I’m writing about unprofessional marketing. The DIY Dojo Owner When I started my first school, I…

The post Why DIY Martial Arts Marketing Is Driving Students Away From Your Dojo first appeared on Martial Arts Business Daily.

Is This False Dojo Advertising?

Mike Massie — Mon, 07 Mar 2016 15:08:43 +0000

So lately there has been a lot of talk about traditional martial arts making a comeback in MMA. Of course, we’re all aware of how Lyoto Machida successfully adapted his Shotokan karate skills to the ring, and with great success. And, now we’re seeing karate and tae kwon do black belts like Stephen Thompson, Sage…

The post Is This False Dojo Advertising? first appeared on Martial Arts Business Daily.

Hope Is Not A Martial Arts Marketing Plan

Mike Massie — Thu, 09 Jul 2015 17:51:18 +0000

How To Get 40 New Student Inquiries A Month… Most martial art school owners and instructors suffer from what I call “lackofleaditis”. They get just a few new student inquiries a week… …and they think that’s just the way things are. Let me tell you, nothing could be further from the truth, and hope is…

The post Hope Is Not A Martial Arts Marketing Plan first appeared on Martial Arts Business Daily.

How To Ensure That Your Competition Doesn’t Matter…

Mike Massie — Thu, 02 Oct 2014 15:34:56 +0000

When running a martial art school competition can actually be a good thing if you possess the right skills. Here's how to use your competition to your own advantage.

The post How To Ensure That Your Competition Doesn’t Matter… first appeared on Martial Arts Business Daily.

The Top 3 Reasons Why You Need To Market Your Martial Art School Like Crazy All Year Long

Mike Massie — Mon, 18 Aug 2014 13:35:00 +0000

How important is it to keep your martial arts marketing campaigns running at full-throttle all the time? Find out in this article.

The post The Top 3 Reasons Why You Need To Market Your Martial Art School Like Crazy All Year Long first appeared on Martial Arts Business Daily.

The Worst Martial Art School Marketing Mistake You Can Make

Mike Massie — Thu, 31 Jul 2014 13:43:30 +0000

What's the worst martial arts marketing mistake you can make? Find out in this article...

The post The Worst Martial Art School Marketing Mistake You Can Make first appeared on Martial Arts Business Daily.

The ‘Marketing Rocks’ vs. ‘Marketing Sucks’ Debate

Mike Massie — Wed, 19 Feb 2014 14:54:25 +0000

Some martial arts business 'experts' say marketing is a must for your martial art school. Others say it doesn't work. So, who is right? Find out in this article.

The post The ‘Marketing Rocks’ vs. ‘Marketing Sucks’ Debate first appeared on Martial Arts Business Daily.

How To Lose The Fight Of Your Life

Mike Massie — Thu, 13 Feb 2014 14:25:41 +0000

When you're running a martial art school, you can no more afford to be sentimental about it than an MMA fighter can afford to get artsy about their training. Find out why in this article.

The post How To Lose The Fight Of Your Life first appeared on Martial Arts Business Daily.

Martial Arts Marketing Trends To Watch In 2014, Part III

Mike Massie — Tue, 21 Jan 2014 14:12:57 +0000

In this third article installment on marketing trends for 2014 you'll discover what forces are destroying your martial arts business, and what to do about it.

The post Martial Arts Marketing Trends To Watch In 2014, Part III first appeared on Martial Arts Business Daily.

Martial Arts Marketing Trends To Watch In 2014, Part II

Mike Massie — Tue, 14 Jan 2014 14:30:57 +0000

Martial arts marketing trends to watch in 2014 part 2, where I discuss Google+, content and email marketing, mobile websites, and the hidden Pinterest goldmine.

The post Martial Arts Marketing Trends To Watch In 2014, Part II first appeared on Martial Arts Business Daily.