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Can You Earn a Living Teaching Martial Arts for Free?

Mike Massie — Tue, 03 Oct 2023 12:30:13 +0000

Q: Do you think you could make a living teaching martial arts for free? The obvious answer is, of course not. Sure, you can attract students with free trial offers, and many school owners do. But there has to be a limit, or else you’ll go broke giving away your time and expertise to people…

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Why Are There Suddenly So Many Martial Arts Business Consultants?

Mike Massie — Wed, 20 Sep 2023 15:52:41 +0000

Is it just me, or are martial arts business consultants now a dime a dozen? Hold that thought, because I’m going to get back to it in a minute. Earlier this week a marketing consultant posted the quote below, characterizing the sudden influx of coaches and consultants in his industry: “Most of them fail at…

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The Beginner’s Mind In Business And Martial Arts

Mike Massie — Wed, 06 Sep 2023 14:58:18 +0000

What does cancer have to do with the beginner’s mind and the business of running a martial arts school? Read on to find out… The Day I Had To Start All Over Again… Almost two years ago, doctors found a roughly racquetball-sized mass in my right lung. I’d contracted the SARS-CoV-2 virus a few weeks…

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Why You Should Never Start A Martial Art School As A Business Partnership

Mike Massie — Thu, 08 Sep 2016 12:22:34 +0000

Ah, business partnerships. I come back around to this topic at least once a year. And despite my repeated warnings and admonishments to NOT start a martial art school with a partner, for some reason school owners still insist on doing it. So, allow me to explain once again why partnerships and martial art schools…

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Why Having A Large Dojo Will Kill Your Martial Arts School

Mike Massie — Thu, 14 Jul 2016 14:02:11 +0000

So lately in the newsletter, I’ve been talking about reasons why dojo owners fail… Earlier this week I wrote about attitude and ego, and how those two factors can absolutely kill a school owner right out of the gate. And yesterday, I also briefly discussed overhead, and how high overhead can bog your school’s growth…

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I Need To Grow My Dojo – Where Do I Start?

Mike Massie — Mon, 13 Jan 2014 12:28:22 +0000

If you need to grow your dojo but your don't know where to start, read this article.

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How I Nearly Lost My Dojo To A Con Artist

Mike Massie — Thu, 19 Dec 2013 14:37:54 +0000

The Trouble With Steve I met Steve in one of my kickboxing fitness classes. He was a middle-aged, balding, overweight ex-lineman who was determined to hang through an entire class. The first time he tried, I’m pretty sure he was close to stroking out. But, he stuck with it. Before long, I struck up a…

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How To Be Taken Seriously As A Martial Art School Owner

Mike Massie — Wed, 13 Nov 2013 15:32:44 +0000

I know, that’s a pretty ambiguous title, and it covers a lot of ground in the business of running a martial art school. However, I’ve found that it’s something a lot of my clients overlook, and it ends up being trouble for them in the long run. Being taken seriously in the martial arts is…

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Want To Start A Martial Art School?

Mike Massie — Thu, 22 Aug 2013 16:35:22 +0000

Then What Are You Waiting For? Today’s post is more of a pep talk than a tutorial. I’m writing this today for those of you who have been reading my blog and newsletter faithfully for months or even years, but who have yet to start a martial art school. My question to you is –…

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Starting A Dojo In A Down Economy

Mike Massie — Tue, 13 Nov 2012 14:02:29 +0000

7 Essential Tips for Starting a Dojo In Lean Times If you’re thinking of starting a dojo but you’re not sure if it’s the right time to be thinking about starting a business, then today’s article is for you. Despite the “soft recovery” we’ve been seeing, I honestly don’t think it’s time to start celebrating…

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