Marketing
Why DIY Martial Arts Marketing Is Driving Students Away From Your Dojo
So this week in the newsletter we’re finishing up the series on why dojo owners fail, and I’ve been talking about marketing mistakes. Monday I wrote about inconsistent marketing, yesterday I wrote about sending the wrong marketing message… And today I’m writing about unprofessional marketing. The DIY Dojo Owner When I started my first school, I…
Read MoreIs This False Dojo Advertising?
So lately there has been a lot of talk about traditional martial arts making a comeback in MMA. Of course, we’re all aware of how Lyoto Machida successfully adapted his Shotokan karate skills to the ring, and with great success. And, now we’re seeing karate and tae kwon do black belts like Stephen Thompson, Sage…
Read MoreHope Is Not A Martial Arts Marketing Plan
How To Get 40 New Student Inquiries A Month… Most martial art school owners and instructors suffer from what I call “lackofleaditis”. They get just a few new student inquiries a week… …and they think that’s just the way things are. Let me tell you, nothing could be further from the truth, and hope is…
Read MoreHow To Ensure That Your Competition Doesn’t Matter…
When running a martial art school competition can actually be a good thing if you possess the right skills. Here’s how to use your competition to your own advantage.
Read MoreThe Top 3 Reasons Why You Need To Market Your Martial Art School Like Crazy All Year Long
How important is it to keep your martial arts marketing campaigns running at full-throttle all the time? Find out in this article.
Read MoreThe Worst Martial Art School Marketing Mistake You Can Make
What’s the worst martial arts marketing mistake you can make? Find out in this article…
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